Drs. Foster and Smith Seasonal Catalog

THE CHALLENGE

This end of year catalog was the most important revenue of this Company. To stand out against the competition, the goal was to create an experience, rather than just trying to sell something.

MY ROLE

This holiday promo catalog allowed me to wear multiple hats, Creative concepts, director of photography, photo manipulation, content management to serve our marketing team’s priorities, editorial design, and art direction to bring this marketing project to success. Production of online and print Christmas marketing campaign with advertising strategies for social and direct-mail campaigns.

THE OUTCOME

Overall sales rised 20%+ in the week following the in-home date.