Benoit Meney
HELLO

With  over 20 years of experience, I love creating visual solutions for clients across disciplines. I am passionate to find the best tools to execute efficient content-driven visuals.

I am working as a creative partner in all aspects of the project; bringing visual identities to life through thoughtfully crafted print, or digital implementations.

EXPERTISE
  • Visual Identity
  • Art Direction
  • Editorial Design
  • Illustration
  • Photo Editing
  • Packaging
  • Front-End Development
  • Interactive Design

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Visual Identity Benoit Meney

La Ferme des Chevaliers Gascons

THE CHALLENGE

Brand new launch for this ecological and traditional pig farming located in France.

MY ROLE

To establish a Brand and create an online presence for this Gascon pig’s French breeder delivering high-end quality products from an exceptional animal present in the South West of France since more than 1000 years. This Brand needed to highlight the quality of the production and the high level of respect in raising this animal responsibly. Following the vision of the owner, we tried to do just that.

THE OUTCOME

The use of high-end quality photography, a very intuitive navigation and satisfying experience were our goal to participate to the success of this farm. One thing for sure in this case; the content is more important than the design which supports it! We wish them the best success in the years to come.
La Ferme des Chevaliers Gascons - Branding

Found of respecting the history and tradition of the Gascogne region well known and experienced at this type of farming, this Brand need to reflect the deep root and history. We choose to connect with the region logo by using Heraldique symbol.

The Pig preside on top of the Helmet. The star are part of the Owner family Coat of arms and the Oak tree is famous to be the choosen Heaven by the pigs themselves.

FCG-logo
FCG-Branding
FCG-icons
FCG-businesscard
FCG-photo

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